THE KENZO FEVER

It's been a year since the new co-creative directors Humberto Leon and Carol Lim took the reins of the Kenzo brand launched in 1970 by Kenzo Takada. It's so good to see how the brand is blooming again, they are definitely bringing with them a refreshing modern edge. Over the past months there has been clearly a more modern approach to communication and promotion from the brand especially the support of bloggers. The Kenzo fever we saw last fashion month in NY, London, Milan and Paris is nothing but stopping, so get ready!

Já faz mais do que ano (Julho 2011) desde que a dupla dos novos directores criativos Humberto Leon e Carol Lim vieram tomar as rédeas da marca Kenzo lançada (em 1970 por Kenzo Takada). É tão interessante ver como a marca está florescer outra vez. Há uma abordagem mais actual ao tipo comunicação e promoção utilizadas:  vê-se maior envolvimento com a imprensa e com os bloggers o que é fulcral hoje em dia. A febre que temos visto no streestyle do mês da moda em NY, Londres , Milão e Paris são reflexo de tudo isto, por isso muito mais estará para vir nos próximos meses! 

collage by me

"Kenzo, as a brand, has such a rich and fascinating history, it can be hard to determine what exactly we have changed," Leon told us. "With our new collections, we hope that we have injected the brand with a youthful spirit and a sense of fun and cheekiness. But we also want to respect and preserve the traditions of the Kenzo house, such as the importance of prints and the sense of worldliness and travel that has been intrinsic to every collection in the history of Kenzo."

Humberto and Carol

Capsule collection of Kenzo for Vans

Carol and Humberto Leon have created a line of shoes forVans that was released this Summer. The first edition fuses the red, blue, and green prints from Kenzo's Spring 2012 collection with the design for the Vans Era, a classic lace-up skate shoe.